Media Relations & Press Management

Media relations is typically a medium to long-term strategy, with initial results often visible within 2-3 months. The timeline depends on several factors, including your industry, the newsworthiness of your story, your existing media presence, and the specific media targets. We focus on building a strong foundation in the first quarter, with accelerating results as relationships strengthen over time. For most clients, the 6-month mark typically shows substantial progress in media coverage and brand visibility.

We take a comprehensive approach to measurement that goes beyond simple metrics like number of placements. Our reporting includes quantitative measures (media impressions, reach, share of voice, message pull-through rate) and qualitative assessments (sentiment analysis, message accuracy, publication quality). We also track business impact indicators when possible, such as website traffic from media referrals, lead generation, and conversion rates. This holistic approach helps demonstrate the full value of your media relations investment.

We maintain relationships with a diverse range of media outlets, from traditional print and broadcast media to digital publications and influential industry blogs. Our network includes local Cypriot media, pan-European publications, international business press, industry-specific outlets, and relevant influencers. We tailor our media targeting based on your specific objectives, audience, and message, ensuring we reach the publications that will have the most impact for your business. Our team includes former journalists who understand how different media operate and what makes a compelling story for each.

Our approach to crisis communication is both proactive and responsive. We start by developing comprehensive crisis communication protocols before issues arise, including scenario planning, response templates, and team training. When a situation develops, we provide real-time strategic counsel, media monitoring, spokesperson support, and message development. Our goal is to help you manage the narrative effectively while protecting your reputation. Post-crisis, we implement reputation recovery strategies and conduct thorough reviews to strengthen your communication approach for the future.

Media training is highly recommended for any executive or spokesperson who will interact with journalists. Even experienced leaders benefit from specialized preparation for media engagement. Our training programs help spokespeople develop the skills to deliver key messages effectively, handle difficult questions confidently, and avoid common pitfalls in media interviews. Regular training and refresher sessions are particularly valuable for maintaining these skills and adapting to evolving media landscapes. For organizations in complex or regulated industries, or those at risk of crisis situations, comprehensive media training is especially important.

We believe in an integrated approach to communication, where media relations works in concert with your other marketing efforts. We align our media strategy with your broader marketing plan, ensuring consistent messaging across all channels. Our team collaborates closely with your marketing department or other agencies to create synergies between earned media, owned content, social media, and advertising. We help maximize the impact of media coverage by developing amplification strategies, repurposing content across channels, and creating opportunities for multi-channel campaigns. This integrated approach delivers a more cohesive brand experience and stronger overall results.